Clear reasons.
Cited to the source.
Every report shows Fit, Why now, Status and Evidence — no mystery scores.
Every report, built the same way.
Fit
Every report shows Fit, Why now, Status and Evidence — no mystery scores.
The "why now."
Why now: a short reason, written from the evidence.
The evidence.
Evidence: each fact dated and linked to its source.
A claim is never stronger than its source.
Click through to the record it came from.
Thin evidence is shown as thin.
When there isn't enough to go on, the report says so in plain words.
The public record is louder than you think.
A UK company that's about to spend leaves footprints. We read them continuously, across every sector.
New charges & asset finance
new borrowing secured against equipment or property — investment is coming
Accounts & filings
Changes between the last two sets of filed accounts, where accounts are filed digitally
New charges registered
Each change comes with its date and a link to the record.
Registered office moves
Each change comes with its date and a link to the record.
Directors appointed or resigning
Each change comes with its date and a link to the record.
Register events
incorporations, appointments, status changes across the full register
Your ideal customer, not an average one.
We configure your ideal customer profile with you — sector, size, region, and which signals actually predict a deal for your product.
Account intelligence, not another database of people.
Squarely tells you which companies to spend your week on and why now — from the public record, with the evidence attached. We don't sell scraped contact databases, and we never present a guess as a fact. Full-register coverage: all 5.7 million UK companies, every sector, refreshed from the sources.